NFC anti counterfeiting scheme for borrolex in 2020

The annual French borrolex wine will be on the market on the third Thursday of November this year. This year's wine is different from previous years. In order to ensure the quality of new wine is safe and controllable, borroley star and idcardtech have cooperated to paste a NFC anti-counterfeiting label on each bottle of wine. Consumers can verify the authenticity of the wine by using NFC mobile phone close to the label.

At the same time, the brand side also establishes a connection with consumers through the NFC label, on the one hand, it shows the consumers video picture information. Let consumers feel brand culture more intuitively, on the other hand, they can collect user feedback information and better serve brand customers.

The wine making history of borroley in France has a long history, among which the new wine festival, which is famous in the world, has more than 50 years of tradition, but it is not known by many people in China. It is a good attempt to carry out brand culture publicity by means of commodity digitization. When consumers use mobile phones to inquire about authenticity, brands can display new Wine Festival videos and product culture promotion videos on mobile phone pages. Let consumers experience brand culture while they are in the product.

In addition, the system will increase the operation of consumer experience feedback and secondary purchase in the later stage, interact with the brand side, and the brand side will collect and analyze the information to guide its more accurate marketing and publicity.